For those that are new to the brand, we've been building Sadderday completely online since selling our first t-shirt in 2013. Fortunately, we've been able to connect with more people than ever in the last 2 years.
It has always been our goal to open up a retail store, especially in NYC. We thought it was important to have a physical location because trying to grow a brand completely online is impersonal, and can sometimes come across as unauthentic. We also haven't released new products as frequently as we'd like to, and have faced challenges keeping our most popular products in stock.
We're a 100% independent brand and we want that to be at the forefront of our business. We think it's important for people to see that we're a work in progress just like everyone else.
This store will also allow us to work with other local businesses, which has been another intention of ours for a while. This means we'll be able to release different Sadderday items on a more regular basis.
We're calling it the Sadderday Showroom because all of our newest ideas will flow through here first. We're also going to use our showroom to connect more with our community and host some events.
If you'd like to be added to our NYC mailing list for news + events, text us NYC by following this link.
623 Lorimer St
Brooklyn, NY 11211